Why we started Tallyo.
Growing brands sell on their own site, on marketplaces and through resellers, and each channel reports revenue its own way.
In 2021 our founders were stitching exports together in spreadsheets every Monday. The numbers were always late and rarely agreed. Tallyo began as an internal tool to fix that.
Today it connects more than 40 platforms and uses AI to explain what changed and what to do about it, so teams spend their time deciding, not reconciling.
How we work
Customers first
Every roadmap decision starts with a merchant's real workflow.
Clarity over noise
We cut charts until only the answer is left.
Build in the open
Clear docs, honest pricing and a public changelog.
Own the outcome
Small teams, real ownership, fast feedback loops.
Meet the founders
Three co-founders from operations, data and design, still hands-on in the product every week.
Maya Okafor
Spent eight years running ecommerce operations for a multi-brand retailer, where a dozen dashboards never agreed on revenue. Started Tallyo to give merchants one version of the truth.
Daniel Reyes
Built large-scale data pipelines and forecasting systems at a marketplace analytics company. Leads the platform that syncs millions of orders a day into one model.
Priya Nair
Designer turned product leader who believes analytics should answer questions, not hand over charts. Owns the product vision, the AI assistant, and the design system.
Leaders of every team
The people who own each part of Tallyo, from the data platform to customer success.
Engineering
The platform behind every sync, model and forecast.
Tomás Albrecht
Scales the ingestion platform across 40+ store and marketplace integrations.
Hana Kobayashi
Keeps data fresh and the dashboard fast, with a 99.98% uptime record.
Samuel Adeyemi
Runs SOC 2, access controls and data privacy across the company.
AI & Data Science
Models that explain what changed, and predict what happens next.
Dr. Elena Voss
Leads anomaly detection and the 90-day demand forecasting models.
Marcus Lindqvist
Turns research into the natural-language answers merchants use daily.
Product & Design
Making a very complex data product feel simple.
Chloe Bennett
Owns the roadmap from integrations to insights and reporting.
Ravi Menon
Builds the brand, the dashboard experience and the component system.
Growth & Marketing
Telling merchants a better way to see their business.
Isabel Duarte
Leads brand, content and demand generation across every region.
Noah Fischer
Manages the marketplace and agency partner programmes.
Sales & Customer Success
Helping teams get value in days, not quarters.
Aaliyah Brooks
Leads sales, solutions engineering and revenue operations.
Jonas Weber
Owns onboarding, support and long-term customer outcomes.
Mei Tanaka
Designs rollouts for brands with ten or more storefronts.
Finance, People & Operations
The foundation that lets the rest of the company move fast.
Oliver Grant
Oversees finance, legal and long-term planning.
Sofia Marín
Leads hiring, culture and a remote-first working model.
Tomás Albrecht
Dr. Elena Voss
Chloe Bennett
Marcus Lindqvist
Sofia Marín
Jonas Weber